People, stories, ideas
Gift Profiles
Eight real-life situations. Discover the details that make a gift feel personal.
Claire, 34
Claire is training for her first marathon
Five runs a week, limited storage and a very practical brief.
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Sophie, 31
Sophie is three weeks into being a new mum
Everyone is buying for the baby. This profile remembers Sophie.
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Tom, 19
Tom needs useful student tech under £45
Thin walls, one plug socket and a phone that is always flat.
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Hélène, 68
Hélène has just taken on an allotment
She wants tools that last, not ornaments or another app.
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Yannis, 41
Yannis cooks for everyone and owns too many knives
Particular about kitchen gear — and quick to spot a novelty gadget.
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Priya, 27
Priya is the office Secret Santa with a £20 limit
A colleague you like, a hard limit and no room for awkwardness.
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Emma, 8
Emma has started a nature club at school
Eight years old, no screens and currently the club's chief scientist.
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Lucas, 24
Lucas has his first flat and only two plates
The temptation is décor. The right answer is usually the kitchen.
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